How does your Instagram feed affect gaining new followers?

Your Instagram feed is much more than just a grid of photos—it’s your brand’s entire visual universe. It encompasses not only posts but also reel covers, bios, and featured stories, which together create a cohesive story. Every element of your feed—from the post template, through colors and layout, to the content in your bio—influences whether users choose to engage with your content and follow your Instagram profile.

If you want your Instagram feed to look professional, ensure its consistency and aesthetic appeal. This article will provide practical tips to help you better use Instagram tools and create attention-grabbing content. You’ll learn how to create your Instagram profile in the most engaging way, choose the right hashtags, and develop your own communication template that maintains aesthetic consistency.

An aesthetically pleasing Instagram feed is one of the most important elements that attract attention and retain users. When someone visits your Instagram account, they decide within seconds whether they want to continue scrolling and explore your content or, conversely, leave your profile. Therefore, it’s worth planning your feed’s appearance in advance and ensuring that each post creates a harmonious whole.

Nowadays, few people use the popular, “ready-made” filters available in the app. Instead, creators and brands are increasingly turning to professional presets that allow you to create a cohesive atmosphere across photos and videos. Such consistency in style makes your Instagram recognizable, and your profile looks aesthetically pleasing and credible.

The result? Greater reach, longer profile browsing time, and more interactions. Users are more likely to scroll through a cohesive, well-designed feed because such a layout is eye-catching and encourages further exploration of your Instagram story.

To effectively schedule posts and stories, it’s worth using dedicated apps that simplify Instagram feed management and increase audience engagement. For example, Canva lets you add graphics, set a posting schedule, and preview your feed layout; Planoly offers a feed preview and tag management; and Later allows you to schedule posts on both iPhone and mobile, along with image analytics. All of these apps receive regular updates from the developers, ensuring that scheduling features and integration with the Instagram plugin are always up-to-date.

Some apps operate as web apps, requiring only a connection to your Instagram account. Others have mobile versions for iPhone and Android (Google Play), allowing you to manage your Instagram feed from anywhere. These apps allow you to not only add posts and stories at scheduled times, but also preview your entire Instagram feed, see how a new photo fits into the rest of the grid, and customize the layout to match your profile’s aesthetic. Many of these tools also offer the ability to analyze social performance—number of interactions, reach, and clicks—which helps you better understand the algorithm and plan content that truly engages your audience.

Such planning is not only convenient but, above all, an effective strategy for building a professional Instagram feed. When posts are well-thought-out and posts appear regularly, your profile becomes visually cohesive and more engaging. Followers are more likely to engage with your content—leaving comments, liking, and saving posts—which significantly increases your statistics and engages the community around your account.

The right hashtags are key to increasing your Instagram account’s visibility and growing your community. Instead of using the same, popular tags, it’s worth tailoring them to your content and target audience. You can use various websites or widgets that suggest the most effective hashtags and allow you to save and use them automatically in subsequent posts.

In practice, it’s a good idea to create hashtag sets in the form of pre-made blocks that can be easily inserted when posting photos and videos. Some tools allow you to edit the order and number of tags and even preview how your feed will change after adding new posts. This ensures your feed looks consistent and your content is visually appealing. Many apps also allow you to log activity, monitor which hashtags perform best, and thus improve the entire content creation process. As a result, your profile becomes more professional, and your posts reach new followers more effectively.

Remember that effective Instagram marketing requires strategy, consistency, and the skillful use of tools, apps, and analytics. If you want to improve your Instagram feed, optimize your Instagram profile, and gain more engaged followers, contact us. redPin experts will help you implement best practices, plan content, and effectively use hashtags to make your profile stand out on social media and generate real results.