How to prepare promotions for Black Friday 2025?

Black Friday is fast approaching – in 2025, it falls on November 28th – so it’s worth preparing a promotional plan to maximize your impact. It’s a great time to buy for both consumers and businesses looking to increase sales and strengthen their brand image during this period. Promotions cover a wide range of products – from electronics and household appliances to accessories and gadgets – giving you the opportunity to offer customers discounted prices while saving money on other marketing activities.

With the right strategy, you can maximize the potential of Black Friday deals, increase engagement in both online and offline channels, and prepare customers for further Black Week promotions. In this article, we’ll show you step-by-step how to plan discounts and sales, select the right communication channels, and effectively capture your audience’s attention to make Black Friday 2025 a true marketing success.

The history of Black Friday dates back to the United States and is closely linked to the tradition of shopping after the American Thanksgiving holiday. It all began in Philadelphia in the 1960s, when the day after Thanksgiving, the city streets filled with crowds of people heading to stores. Black Friday shopping was so intense that it caused a real stir – traffic jams, crowds, and long lines became commonplace during this period. Retailers quickly recognized the potential of this phenomenon and began offering the best deals to attract customers and kick off the Christmas shopping season.

Over time, the chaos in Philadelphia in the 1960s gave rise to a tradition that became known as Black Friday – a day that has become a symbol of sales and special promotions. This phenomenon gradually spread across the country, and then worldwide. Today, the end of November is associated not only with the beginning of the winter shopping season but also with the opportunity to take advantage of the best deals and promotions, which often include electronics, household appliances, consumer electronics, and many other product categories. For businesses and consumers, Black Friday has become a true marketing event – ​​a time when Black Friday shopping can yield significant benefits in terms of both sales and savings.

For businesses, Black Friday 2025 is a unique opportunity to boost sales and build stronger customer relationships. It’s worth noting that consumers during this period are looking not only for everyday products but also for holiday gifts, so a well-prepared campaign can significantly increase revenue and strengthen the brand’s image. Black Friday promotions cover a wide range of products – from electronics and household appliances, through consumer electronics, to fashion and accessories – and attractive discounts and price reductions attract the attention of shoppers both in-store and online. For companies, this means that a well-planned strategy – including a discount schedule, communication across online and in-store channels, and well-thought-out advertising campaigns – allows not only to increase sales during this crucial period but also prepare customers for further promotions during Black Week and Cyber ​​Monday, maximizing the impact of the sales season.

Before launching a campaign, it’s worth defining exactly what you want to achieve – whether it’s increasing sales in selected categories, promoting a new product, or acquiring new customers. Promotions and discounts should be planned to attract attention while generating real profits.

Companies should review historical sales data and purchasing trends to determine discounts on hardware and other products and determine which offers will be most attractive. It’s also worth considering that consumers are increasingly buying in advance, so a campaign should include both the biggest Black Friday promotions and earlier marketing activities that encourage customers to take advantage of the promotions. Well-planned goals allow you to make the most of the sales season, when promotions often span various product categories and sales channels, both online and in-store.

When preparing a strategy for Black Friday and Cyber ​​Monday, brands should act ahead of time – instead of waiting until the last Friday in November, they should build excitement several weeks in advance. The most effective campaigns combine a coherent discount plan, multi-channel communication, and a well-tailored product offering. In practice, this means:

In Poland, Black Friday is a huge opportunity to attract new customers, especially in the e-commerce sector. Consumers start shopping in advance as early as mid-November, so it’s worth finding the most attractive offers and preparing a clear action plan in advance. A well-designed campaign with attractive promotions and a refined shopping process can increase conversions by up to several dozen percent.

Many brands make the same mistakes that cause Black Friday in Poland to underperform in sales. The first is preparing their campaigns too late – companies often wait for Black Friday instead of starting earlier. Meanwhile, customers start shopping on Black Friday with a list of specific products they’ve been eyeing for weeks. If your brand isn’t visible early, you’re missing out on a chance to capture their attention and wallets.

The second mistake is an inconsistent or overly generic offer. Promoting a bit of everything doesn’t work – consumers expect specific deals, such as “20% off every TV” or “a discount on every smartwatch.” It’s important to clearly communicate discounts and focus on categories that generate the most traffic and margins – such as consumer electronics and household appliances, coffee machines, washing machines, and dryers. These are products that customers often postpone, waiting for the “perfect moment,” which is the Black Friday period.

The third mistake is a lack of genuine value – consumers can clearly see when a promotional price is the same as the previous month. Instead of faking discounts, it’s better to offer real savings and clearly demonstrate the benefits. A customer who sees they’re truly saving will be more likely to return for more.

And finally, poor timing and a lack of logistics. Stores that don’t ensure product availability are losing the battle for customer loyalty. If you’re advertising a TV or coffee machine, make sure you actually have it in stock and can deliver it on time. This is a simple way to avoid customer frustration and negative feedback after the campaign.

Advance preparation, a selective offer, real discounts, and good communication are the foundations of a successful campaign. Black Friday in Poland is now a huge sales holiday, but only those who plan ahead and offer true value will capitalize on its full potential.

Black Friday falls on November 28th, and Cyber ​​Monday is already on Monday – there’s no time to think; you need to act quickly and analyze intensively. Launch real-time dashboards (GA4, ad panels, CRM) and monitor key KPIs: traffic, conversions, CPA/ROAS, inventory depletion rate, and page load speed. When you see winners, immediately scale budgets and increase bids; when a campaign isn’t converting, pause, redirect funds to top performers, and swap creatives. If key SKUs are running low, implement “last items” messages, cart blocking, or alternative recommendations. Simultaneously, launch email/SMS sequences with limited codes and abandoned cart reminders, as well as dynamic remarketing, to immediately regain traffic. Take care of logistics and customer service.

In short: every insight from Friday must be implemented immediately – test, scale, or pause in real time to launch a fully optimized campaign on Cyber ​​Monday and capitalize on the surge in traffic.

It’s worth remembering that the popularity of Black Friday and Cyber ​​Monday in Poland is growing year after year – brands that learn from these insights and act strategically maintain their advantage long after the sales season ends. So, if you want your campaign to not only attract traffic but actually increase sales, visit our website, redPin. We’ll help you develop an effective strategy, plan promotions, and capitalize on every ideal shopping moment to ensure your brand stands out from the competition next Black Friday season.